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Hybrid Organizations as a Strategy for Supporting New Product Development

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Alison Rieple, Professor, University of Westminster; Adrian Haberberg, Senior Lecturer, University of Westminster; Jonathan Gander, Senior Lecturer, University of Westminster


Product innovation-a critical source of competitive advantage for industries from computer hardware to car manufacturing. Some of these industries have hit upon the idea of forming alliances; some have cut back to their core areas of expertise and now pur




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Product Development, Design Thinking, Design Organization Organizational Design

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