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Third-Generation Design Consultanicies: Designing Culture for Innovation

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Jessica Feldman, Design and Branding Strategy, Brunel University; John Boult, Associate Professor, Brunel University


Design consultancies have traditionally been hired for their aesthetic sense and for their ability to understand consumers and interpret their needs. Companies are starting to realize, however, that design has much more to offer than this-a really good co




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Innovation, Case Studies in Design

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