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Innovation in Practice: The Calor Aquaspeed Iron

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Dick Powell, Director, Seymour Powell


As far as Dick Powell is concerned, the humble steam iron is the hardest product to design. Cofounder of the Seymourpowell design consultancy, Powell has spent 20 years designing vacuum cleaners, deep fryers, toasters, and more. But, he says, “The complex




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Product Design, Product Development, Innovation, Case Studies in Design

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