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Small and Better: The Consumer-driven Advantage in Japanese Product Design

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Description
AUTHOR(S):

Hirotaka Takeuchi, Professor, Hitotsubashi University

 

This is a study of the origins and evolution in the Japanese consumer electronics industry of the kei-haku-tan-sho (light-thin-short-small) identity. It takes an in-depth look at Sony and other firms to examine how downsizing was achieved continuously and

 

PUBLISHED: 1991

 

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