Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Success in Retailing Identities

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Rodney Fitch, Chairman, Fitch RichardsonSmith


In retailing, having a strong identity is a must. Such a profile requires a balance among elements that are constant and those that change. It must both lead and respond to consumer needs. And all the components have to be coordinated to create a single,




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal