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Success in Retailing Identities

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Description
AUTHOR(S):

Rodney Fitch, Chairman, Fitch RichardsonSmith

 

In retailing, having a strong identity is a must. Such a profile requires a balance among elements that are constant and those that change. It must both lead and respond to consumer needs. And all the components have to be coordinated to create a single,

 

PUBLISHED: 1991

 

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