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Corporate Identity and the Behavioral Dimension

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Description
AUTHOR(S):

Wally Olins, Chairman, Wolff Olins

 

Since the corporate identity resource has been preempted by designers, they have defined what it is. This understanding, however, fails to take into account the full breadth of a corporation's identity that, in addition to appearance, includes culture and

 

PUBLISHED: 1991

 

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