Wally Olins, Chairman, Wolff Olins
Since the corporate identity resource has been preempted by designers, they have defined what it is. This understanding, however, fails to take into account the full breadth of a corporation's identity that, in addition to appearance, includes culture and
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.