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Product Design Management in the European Market

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James Woudhuysen, Divisional Director of EDL, Fitch RichardsonSmith


Fitch RichardsonSmith consultant James Woudhuysen defines the object of today’s global market succinctly—the challenge is not to react fast, but to be first. To that end, he presents four alternatives to crystal-ball gazing which could help a firm prepare




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