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Corporate Design Management & Narrow Strategy Windows

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AUTHOR(S):

Tore Kristensen, Associate Professor of Product Innovation, Copenhagen Business School

 

In the absence of a well-established and enduring design “regime” (such as the Bauhaus) which reflects an overall cultural consensus, on what basis are executives to make confident decisions about design strategy? Tore Kristensen believes that the key to

 

PUBLISHED: 1990

 

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