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The Kenwood K: Designing Products for a Global Market

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Description
AUTHOR(S):

Kyung Won Chung, Chairman, Department of Industrial Design, Korea Institute of Technology

 

Kyung Won Chung describes how Managing Director Timothy Parker responded to Kenwood Limited’s challenge of reinvigorating its product-development program and diversifying its range of household appliances. Having restructured the firm to form interdiscipl

 

PUBLISHED: 1990

 

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