Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

When Tempting the Gods Can be Good Business

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Klaus Maack, Managing Director, ERCO Leuchten GmbH

 

Klaus Maack details the ramifications of a paradigm shift—deciding to sell light, not light fixtures—for ERCO’s corporate strategy, ideals, identity, and ultimately its market share. From this shift evolved three principles—to manufacture only high-qualit

 

PUBLISHED: 1990

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

9/25/2016
Cambridge Innovation Walk #DLC16

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal