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Design: Putting Class into “World Class”

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AUTHOR(S):

Robert H. Hayes, Professor of Management of Technology, Harvard Business School

 

Using Maslow’s Hierarchy of Needs as a guide, Hayes explains the progression of the basis of world-market competition from price to quality to speed to innovation, and argues that the next arena for fierce competition will be design. The article defines

 

PUBLISHED: 1990

 

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