Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Design: Putting Class into “World Class”

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Robert H. Hayes, Professor of Management of Technology, Harvard Business School


Using Maslow’s Hierarchy of Needs as a guide, Hayes explains the progression of the basis of world-market competition from price to quality to speed to innovation, and argues that the next arena for fierce competition will be design. The article defines




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal