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Beyond Design: Developing a Distinctive Corporate Voice

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Alan Siegel, Founder, Chairman, and CEO, Siegel & Gale


Through capsule descriptions of nine prominent organizations—Ralph Lauren, Crazy Eddie, Chrysler, Apple Braun, the Boston Celtics, Tiffany, Met Life, and Herman Miller—Alan Siegel distills a definition of what he call “corporate voice.” In the process, he




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