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Reducing the Time to Market: The Case of the World Auto Industry

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AUTHOR(S):

Kim Clark, Professor, Harvard Business School; Takahiro Fujimoto, DBA, Harvard Business School

 

This quantitative study of 29 new-model car projects in Japan, Europe, and the US divides the development process into six stages (concept generation, product planning, advanced engineering, product engineering, process engineering, and pilot run) for ana

 

PUBLISHED: 1989

 

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