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Managing Design/Designing Management

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Description
AUTHOR(S):

Angela Dumas, Assistant Professor, London Business School; Henry Mintzberg, Professor, McGill University

 

This article considers five ways to manage the design process. Four are conventional and imply varying degrees of order, control, and guidance. Design may be promoted by a champion, or it may be institutionalized in various ways—stated as a policy, initia

 

PUBLISHED: 1989

 

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