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Strategic New Product Development in Chinese Organizations: A Case Study in the

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AUTHOR(S):

Xiaohuan Zhang, PhD, University of Salford; Alex Williams, Professor, Associate Dean, Academic Enterprise,, University of Salford

 

Despite a growing body of research on Chinese business practices and consumer market development, little has been written on the significance of new product development (NPD) within Chinese organizations. In addition, there has been little analysis of the

 

PUBLISHED: 2007

 

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