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Design Positioning for Strategic Advantage

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AUTHOR(S):

Arvind Phatak, Professor & Chairperson, Department of Marketing, Temple University; Rajan Chandron, Department of Marketing, Temple University

 

Phatak and Chandron see three major prerequisites to the competitiveness of American firms in the global market: quality design of products and services, superior manufacturing and information design, and organizational design excellence. They suggest tha

 

PUBLISHED: 1989

 

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