Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Journal Article
Main Storefront
        

Development of a Customer Experience-Based Brand Strategy for the Lenovo Group t

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Yuanyuan Yin, PhD Candidate, Design Research, School of Engineering & Design, Brunel Universiity; Dr. Ray Holland, Director, Design and Branding Strategy, Masters Program, Brunel University; Weicheng Wu, MA, Brunel Universiity

 

Since acquiring IBM’s personal computing (PC) division, Lenovo has focused on exploring the UK market as part of its internationalization program. This paper presents the development of a customer experience-based brand strategy for the Lenovo Group to ex

 

PUBLISHED: 2007

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal