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Innovation, Branding, and Organization: What International Design Managers Think

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Frans Joziasse, Director, PARK; Tim Selders, Director, PARK; James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University


Since the boom and Clayton Christensen’s book, The Innovator’s Dilemma, there has been an international revival of interest in innovation. At the same time, corporate interest in branding remains buoyant. On a third issue—a world of cost-cutting,




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