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Innovation, Branding, and Organization: What International Design Managers Think

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Description
AUTHOR(S):

Frans Joziasse, Director, PARK; Tim Selders, Director, PARK; James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University

 

Since the dot.com boom and Clayton Christensen’s book, The Innovator’s Dilemma, there has been an international revival of interest in innovation. At the same time, corporate interest in branding remains buoyant. On a third issue—a world of cost-cutting,

 

PUBLISHED: 2007

 

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