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An Evaluation of the Positional Forces Affecting Design Strategy

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Description
AUTHOR(S):

Cai Jun, Professor, Head of the Department of Industrial Design, Academy of Arts & Design, Tsing hua University, China

 

This paper describes and analyses the relationship between design strategy and design management. Design strategy involves the long long-term planning and direction of brand and product development, whilest design management focuses on the implementation

 

PUBLISHED: 2007

 

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