Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Journal Article
Main Storefront

An Evaluation of the Positional Forces Affecting Design Strategy

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Cai Jun, Professor, Head of the Department of Industrial Design, Academy of Arts & Design, Tsing hua University, China


This paper describes and analyses the relationship between design strategy and design management. Design strategy involves the long long-term planning and direction of brand and product development, whilest design management focuses on the implementation




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal