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An Investigation of the Transferability of Design Management Education from the

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Philippa Ashton, PhD, Senior Research Manager, University College for the creative Arts, UK; Jian Ye Deng, Senior Lecturer, Design Management, Shandong University of Art and Design, China


Design management has not previously been taught in China and many of the new courses are imported from the West. However, differences in culture, education system, and economic need make the transfer complex, thus requiring interpretation, as well as tra




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