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Measuring the Future Brand Effect of Graphic Design

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Description
AUTHOR(S):

Gert L. Kootstra, MBM, Managing Consultant, Census Design Management BV; Jos Vink, Managing Partner, Blauw Research

 

Although many executives acknowledge the importance of design assets, it can be difficult to convey their benefits with hard numbers. Gert Kootstra and Jos Vink, members of the Dutch Designers Association, have developed a quantitative research instrument

 

PUBLISHED: 2007

 

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Case Studies in Design, Design Tools, Branding, Graphic Design, Visual Design, Brand Design

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