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The Best Strategy Is the Right Strategy

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Sohrab Vossoughi, Founder and President, Ziba Design


The Whirlpool Corporation designs appliances under the Whirlpool, Roper, and KitchenAid names. The trouble was that there was little to differentiate one mark from another. The company had data on its customers, but did little to target specific groups. M




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Design Strategy, Design Thinking, Product Design, Product Development

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