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Orchestrating Designable Touchpoints for Service Businesses

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Kyongsill Lee; Kyung-won Chung; Ki-Young Nam



Make better use of your company's designable touchpoints with this strategic framework. Not all touchpoints are designable. The ones that are can be classified by design discipline and, surprisingly, the type of service they embody.

Keywords: Service Design, Experience Design




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Experience Design, Service Design, Information Design

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