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Touching Evidence

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Gill Wildman



Service evidence makes your service real before it is real. This allows companies to prototype new services as if they existed. It also creates new kinds of valuable conversations at all levels of the organization. Service evidence—whether it's a matchbook or an ATM receipt—is a reminder of a service rendered. You may be surprised at how big a role it can play.

Keywords: Service Design, Experience Design, Service Evidence, Design Tools, Organizational Design




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Service Design, Design Tools, Experience Design

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