Bo-Young Kim; Lee-Hwan Kang; Jae-Hee Lim
A telecommunications company sells services, of course, but adding tangible products not only rewards customers but also differentiates the company's offerings. A good service product identifies profitable service space, packages it in a productized form, and delivers it to the market.
Keywords: Service Design, Business Model Innovation, Product Design, Service Evidence
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Service Design, Innovation, Business Model Innovation, Product Design