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Transforming into Dell 2.0: The Customer’s Strategic Role in Design Innovation

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Description
AUTHOR(S):

Kristina Goodrich, Principal, Kristina Goodrich Communications

 

This behind-the-scenes look at a corporate metamorphosis illustrates a major shift in Dell Inc.'s business strategy. Dell had made its reputation by offering dependable, strong, sturdy, and low-cost machines through online shopping and good customer servi

 

PUBLISHED: 2007

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.D

 

Design Thinking, Design Strategy, Industrial Design, Product Design, Product Development

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