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Transforming into Dell 2.0: The Customer’s Strategic Role in Design Innovation

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Kristina Goodrich, Principal, Kristina Goodrich Communications


This behind-the-scenes look at a corporate metamorphosis illustrates a major shift in Dell Inc.'s business strategy. Dell had made its reputation by offering dependable, strong, sturdy, and low-cost machines through online shopping and good customer servi




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Design Thinking, Design Strategy, Industrial Design, Product Design, Product Development

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