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Step Away from the Projector: Storytelling Through Experiences

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Anijo Punnen Mathew; Kim Erwin




The "transfer” model of communication sees the message as a discrete package, to be opened by a receiver whose knowledge and background are perceived to be essentially the same as those of the message's originator. Guess what? That's not how communication works. The presenter reads the slides; the listeners check their email. There's got to be a better way to get the message across.Keywords: Storytelling, Design Process, Design Tools





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Storytelling, Design Process, Design Tools

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