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Brand Storytelling: A Framework for Activation

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Description
AUTHOR:

Kelly Smith; Michael Wintrob

 

 

Sometimes the story of your brand is part of a bigger story. Why not help your customers tell it? We can't force people to notice our brands, but if we make them part of a bigger story, they become more meaningful to consumers' lives.

 

 

PUBLISHED: 2013

 

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Branding, Storytelling, Brand Design

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