Kelly Smith; Michael Wintrob
Sometimes the story of your brand is part of a bigger story. Why not help your customers tell it? We can't force people to notice our brands, but if we make them part of a bigger story, they become more meaningful to consumers' lives.
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.
Branding, Storytelling, Brand Design