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Stop Managing Projects and Start Leading with Story

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Dieter Reuther, Design Operations Advisor & Strategist, Cast Collective; Sabrina Jetton, Creative Director, Cast Collective




Every project is its own story. Managing a project is a matter of getting everyone to agree on, and contribute to, the story. Project management benefits from methods that can flex and adapt to changing circumstances. A new generation of story-based design leadership tools make challenging project environments more inhabitable.






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Storytelling, Design Thinking Education, Design Tools, Product Development 

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