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A Love Letter

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Description
AUTHOR:

Mauro Porcini, Chief Design Officer, PepsiCo

 

 

TO MR. OR MS. DESIGN, whoever you may be—a beloved friend, a young designer trying to understand the career that lies ahead, or an abstract idea struggling to find a role within the corporate world and within society—I realize you are considering a move from mere styling to holistic innovation, and you often find yourself stuck in the middle of those two definitions.

 

 

PUBLISHED: 2013

 

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Design Thinking, Innovation, Product Development, Product Design

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