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Story, Telling, Design and Business

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Description
AUTHOR:

Florian Vollmer

 

 

Storytelling: a communication approach that translates the needs of the business audience into the needs of the design practitioner. Some people have a great sense of humor but can't tell a joke to save their lives. How you deliver a story is at least as important as having a good story to tell.

 

 

 

PUBLISHED: 2013

 

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Storytelling, Design Thinking, Design Thinking Education, CX Design 

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