Alonzo Canada, Relationship Leads, Jump Associates; Pete Mortensen, Communications Lead, Jump Associates; Dev Patnaik, Relationship Leads, Jump Associates
Many companies struggle with how best to bring a new technology to market. Adoption theory-the study of how new ideas spread to new audiences-can offer a useful framework on which to base a design strategy. Identifying five clusters of users-innovators, e
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Case Studies in Design, Innovation, Product Design, Product Development, Industrial Design