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Getting Serious About Play

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Paul Backett, Senior Industrial Designer, ZIBA Design, Inc.



Creative play is hard work. People who pooh-pooh the efficacy of brainstorming and other games have usually failed to grasp the complexity of the task at hand. Clear rules, engaging stimula, intelligent leadership, and an uncertain outcome are crucial–and the game must be fun, of course.






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Play, Design Thinking

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