The idea that design might bring a new pattern of working into organizational life is attracting much interest. In particular, government organizations are increasingly becoming interested in design. The changes in public sector management over the last few decades, due to environmental, market, technological, and political factors (Cullen and Cushman; Osbourne and Brown; Osbourne and Gaebler), have triggered reforms that propose new and different models for public sector management. One of these reforms has been a shift to a citizen-centric or community-centric emphasis to encourage innovation, strengthen democracy, and in general improve the effectiveness of public services. In concurrent and unrelated literature, the design studies literature models of design and design thinking have evolved to play a role in the work of organizations in both the private and the public sector. But this is still news. Junginger and Sangiorgi comment, "Of all organisations, government agencies are often perceived to be the least likely places for design activities” (p. 481).
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