Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Creating Innovation Leaders: Why We Need to Blend Business and Design Education

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Sebastian K. Fixon, Associate Professor, Technology and Operations Management, Babson College; James M. Read, Professor of Design, Massachusetts College of Art and Design



Fusing design and business education is like forming a compound out of two elements. In this case, the result is something completely new.





DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


 Innovation, Design Thinking, Design Thinking Education, Sustainable Design

more Calendar

11/1/2016 » 11/2/2016
DMI Workshops: Building Great Design Organizations

Featured Members

Site Search
Membership Software Powered by®  ::  Legal