Younjoon Lee, Ph.D. Student, Lancaster University; Dr. Martyn Evans, Senior Lecturer, Design, Lancaster University
What Drives Organizations to Employ Design-Driven Approaches? A Study of Fast-Moving Consumer Goods Brand Development
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.