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The (Ir)relevance of Technology: Creating a Culture of Opportunity by Design

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AUTHOR(S):

Anthony Pannozzo, Vice President, Design Strategy, HLB

 

Anthony Pannozzo, vice president of design strategy for Herbst LaZar Bell, suggests that "opportunity is the sole criterion that defines innovation." Pannozzo fails to find a direct correlation between market success and the investment in technological in

 

PUBLISHED: 2007

 

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Innovation, Product Design, Product Development

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