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Designing the MBA of Tomorrow

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Sandra Shield, Architect and Principal, Odell Associates, Inc.; Richard Coughlan, Associate Dean, Graduate and Executive Programs, Robins School of Business, University of Richmond


At the University of Richmond's Robins School of Business, the MBA curriculum has added two new courses, one on design management and the other on creativity and innovation, to its traditional offerings. The whole program is, as the authors put it, "heavy




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Design Management, Design Management Education, Education

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