Ulla Johansson, PhD, Director, Business and Design Lab, Göteborg University, Sweden; Patrik Persson, PhD, Candidate, Växjö University, Sweden
From 2003 to 2005, the Swedish government invested about $9 million in a design program. For a country with 9 million inhabitants, this was fairly serious money. The aim was twofold: to explore the possibilities of design as a force for development, and t
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Design Thinking, Design Thinking Education, Marketing