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Experiential Marketing as a Wundt(erful) Experience

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Stephen Mapes, Vice President of Creative Services, Impact Unlimited


Readers who have experienced the sensory overload of a large trade show or convention will appreciate that designing an appropriate customer experience for such a context calls for a new and different point of view. Stephen Mapes, vice president of creati




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Branding, Behavior Change, Design Thinking, Brand Design, User Experience Design

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