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Place Branding: New Tools for Economic Development

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George Allen, Principal, DesignIStrategyIResearchIInc.


The notion that a physical place can be branded is fairly well accepted. Vacation destinations-even whole countries-are increasingly seen as benefiting from the same kinds of branding considerations given to a toothpaste or a car. But branding a place car




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Branding, Marketing, Brand Design, Identity Design

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