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Design Managers as Company Strategists

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EunSook Kwon, Associate Professor, Director of Industrial Design, University of Houston, Gerald D. Hines College of Architecture; Michael Cooper, Founding Principal, Ziegler Cooper Architects; Joe Synan, Founder and President, Leadingwell Associates


The 7S Model-superordinate goals, strategy, structure, systems, skills, staffing, and style-has long been used by corporate strategists to chart a company's future. But there is an eighth S-space-that interacts with all of the other seven, and workplace d




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Design Management, Innovation, Case Studies in Design, Architecture

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