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Cool by Design

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Description
AUTHOR(S):

Celina Lardapide, Senior Art Director, The Vidal Partnership; Bei Cai, Design Manager; Jacquelyn Millicker, Marketing Operations Manager, IMG

 

Urban Outfitters has always tried to target a specific customer (young adults) by making shopping at its stores a form of exploration. The store environments, which range from a former church (Cincinnati) to an old stock-exchange building (Manhattan), aim

 

PUBLISHED: 2007

 

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Branding, Design Thinking, Brand Design, Communications Design

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