Eduardo Alvarez, Executive Vice President, Managing Director, BrandPartners; Jessica Gilsdorf, Vice President, Retail Communications Strategy, BrandPartners
Branding tends to center around the customer's experience, but much of the art lies in designing a physical space to articulate that brand. Environmental branding can make the difference for retail networks whose product or service is intangible and which
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Design Thinking, Branding, Design Services, Brand Design