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What’s the Story? Aligning Mission, Vision, and Strategy with Your Brand

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AUTHOR(S):

William Faust, People & Chief Strategic Officer, Ologie

 

Faust, partner and chief strategy officer of Ologie, in Columbus, Ohio, uses a case study of the Columbus Metropolitan Library to summarize what companies should do internally to build a strong brand. After all, before a brand can effectively shape the co

 

PUBLISHED: 2007

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Branding, Case Studies in Design, Marketing, Identity Design

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