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Let’s Brandjam to Humanize Our Brands

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Description
AUTHOR(S):

Marc Gobe, Founder & CEO, Desgrippes Gobe NY

 

Marc Gobé is the founder and CEO of Desgrippes Gobé, a leading brand image creation firm, as well as the author of the best-selling Emotional Branding and now Brandjam. His belief is that a new language needs to be created to link brands with people's mor

 

PUBLISHED: 2007

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Creativity, Branding, Brand Design, Identity Design, Graphic Design

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