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The Customer Continuum: Turning Casual Web Users into Brand Advocates

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AUTHOR(S):

Gwyneth Dwyer, Director, Writing Services, Larsen

 

By now it is abundantly clear that a business's real-world presence is amplified by a successful presence in the digital world. Gwyneth Dwyer, a communications specialist at the Larsen design firm in Minneapolis, describes a "customer continuum" that move

 

PUBLISHED: 2007

 

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Branding, Brand Design, Web Design

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