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Creating Better Connections: Strategic Gains from Holistic Design

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AUTHOR(S):

Gus Desbarats, Chairman & Co-founder, The Alloy

 

At Alloy, writes Gus Debarats, chairman and co-founder, "we believe that good design… is totally aligned with the aim of achieving business results." Yes, we've often heard that good design makes good business, but we've also heard how difficult it is to

 

PUBLISHED: 2007

 

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Design Strategy, Product Design, Product Development

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