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Analytic Enhancements to Strategic Decision-Making: From the Designer’s Toolbox

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Ravi Chhatpar, Senior Strategiest, frog design, inc.


The high-profile success of well-designed products, and the emergence of design as a means of competitive differentiation have already put the role of the designer in a new light for many management executives. Meanwhile, to adapt to today's fast-paced co




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Design Strategy, Design Tools, Product Development

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