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Delivering Success Through Design: Reinventing the Batting Helmet

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Description
AUTHOR(S):

Dave Franchino, President, Design Concepts, Inc.

 

The bucket helmet. Aptly named, it was the oversized, generic plastic helmet that every Little League batter was required to wear. Wilson Sporting Goods looked at the bucket helmet and saw an opportunity. In a society in which consumers are more willing t

 

PUBLISHED: 2007

 

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Creativity, Innovation, Design Thinking, Product Design, Package Design, Product Development

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